10 Best HubSpot Alternatives in 2026

HubSpot is an outstanding CRM — but it is not the right CRM for everyone. Maybe the pricing jump from Starter to Professional is too steep. Maybe you need deeper customisation. Maybe you do not need marketing automation and are paying for features you will never use. Or maybe you just want to know what else is out there before committing.

Whatever your reason, this guide covers the 10 best HubSpot alternatives in 2026, with honest assessments of where each one outperforms HubSpot and where it falls short. Every recommendation is based on real pricing, actual feature comparisons, and practical guidance on who each tool is best for.

If you are still early in your CRM evaluation, our guide on what a CRM is and our roundup of the best CRM software are good starting points before narrowing down alternatives.

Why Look for HubSpot Alternatives?

HubSpot is a top-tier CRM with a loyal user base and consistently strong reviews. But no platform is perfect, and several common pain points drive teams to explore alternatives:

• Pricing jumps between tiers. The gap between HubSpot Starter ($20/month) and Professional ($500/month) is one of the steepest in the CRM market. Teams that outgrow Starter but cannot justify Professional are stuck in a painful gap.
• Marketing-heavy positioning. HubSpot's DNA is marketing automation. If you are a pure sales team that does not run inbound campaigns, you are paying for capabilities you do not use — and the sales-specific features may not be as deep as alternatives built specifically for sales.
• Limited customisation on lower tiers. Custom objects, calculated fields, and programmable automation are locked behind Enterprise ($1,200/month). Teams with complex data models hit this wall early.
• Reporting depth. While HubSpot's reporting has improved significantly, power users still find limitations in cross-object reporting and advanced analytics compared to platforms like Salesforce.
• Contact-based marketing pricing. If you use Marketing Hub, pricing scales with your marketing contact count. At 50,000+ contacts, this becomes a significant ongoing cost.

None of these are dealbreakers for every team — but they are real trade-offs that make exploring alternatives worthwhile.

The 10 Best HubSpot Alternatives

1. Salesforce — Best for Enterprise and Complex Sales

Salesforce is the world's largest CRM platform and HubSpot's most direct competitor at the enterprise level. Where HubSpot prioritises ease of use, Salesforce prioritises power and flexibility.

• Pricing: $25–$330/user/month
• Best for: Enterprise organisations, complex multi-product sales, regulated industries
• Rating: 4.3/5

Key difference from HubSpot: Salesforce offers virtually unlimited customisation through Apex code, Lightning components, and custom objects at every tier. If your business process cannot be modeled in HubSpot, Salesforce almost certainly can. The trade-off is complexity — Salesforce requires admin expertise that HubSpot does not. For the full comparison, see our HubSpot vs Salesforce breakdown.

2. Zoho CRM — Best Value for Money

Zoho CRM is the strongest value proposition in the CRM market. It offers a feature set that rivals HubSpot's at a fraction of the price, with a free tier for up to 3 users and paid plans starting at just $14/user/month.

• Pricing: Free (3 users) — $52/user/month (Ultimate)
• Best for: Cost-conscious SMBs, teams wanting broad functionality without premium pricing
• Rating: 4.2/5

Key difference from HubSpot: Zoho gives you custom modules, workflow automation, and advanced analytics at its Standard tier ($14/user/month) — features that HubSpot locks behind Professional ($500/month) or Enterprise ($1,200/month). The trade-off is that Zoho's interface is less polished and the learning curve is slightly steeper. Read our full Zoho vs HubSpot comparison for the detailed analysis.

3. Pipedrive — Best for Sales-Focused Teams

Pipedrive was built by salespeople, for salespeople. It is the most intuitive sales pipeline CRM on the market, with a visual drag-and-drop interface that makes pipeline management genuinely enjoyable.

• Pricing: $14–$99/user/month
• Best for: Sales teams that want pipeline clarity and simplicity
• Rating: 4.3/5

Key difference from HubSpot: Pipedrive is laser-focused on sales pipeline management. It does not try to be a marketing platform, a CMS, or a service desk — and that focus means the sales experience is more polished and purposeful than HubSpot's. The trade-off is that you lose the all-in-one ecosystem; marketing and service require separate tools.

4. Monday CRM — Best for Project-Oriented Teams

Monday CRM extends the popular Monday.com work management platform with CRM-specific features. If your team already uses Monday for project management, adding their CRM creates a unified workspace.

• Pricing: $12–$28/seat/month (billed annually, minimum 3 seats)
• Best for: Teams that blend project management and CRM workflows
• Rating: 4.1/5

Key difference from HubSpot: Monday CRM treats deals as items in a board — the same paradigm as Monday's project management. This makes it uniquely flexible for teams whose sales process involves significant project work (agencies, consultancies, creative teams). The trade-off is that Monday's CRM features are still maturing compared to purpose-built CRMs.

5. Freshsales (Freshworks) — Best for Built-In Phone and AI

Freshsales includes a built-in phone system, AI-powered lead scoring (Freddy AI), and a clean modern interface. It is one of the few CRMs where you can make and receive calls directly in the platform without a third-party integration.

• Pricing: Free — $69/user/month
• Best for: Inside sales teams with high call volume
• Rating: 4.0/5

Key difference from HubSpot: Freshsales includes a built-in cloud phone with call recording, voicemail drop, and auto-dialer at lower price points than HubSpot's calling features. Freddy AI provides lead scoring and deal insights without requiring the Enterprise tier. The trade-off is a smaller ecosystem and less mature marketing automation.

6. Microsoft Dynamics 365 Sales — Best for Microsoft Ecosystems

If your organisation lives in Microsoft 365 — Outlook, Teams, SharePoint, Excel — Dynamics 365 Sales integrates more deeply with your existing stack than any other CRM.

• Pricing: $65–$162/user/month
• Best for: Microsoft-centric mid-market and enterprise organisations
• Rating: 4.0/5

Key difference from HubSpot: Native integration with Outlook, Teams, and the broader Microsoft 365 suite is seamless — not through a connector but through shared infrastructure. Dynamics 365 also offers a unified CRM-ERP platform (Business Central) for teams that need both. Our CRM vs ERP guide explains when that matters.

7. Close — Best for High-Volume Inside Sales

Close is a CRM built for inside sales teams that make a high volume of calls and emails. It includes a built-in power dialer, predictive dialer, SMS messaging, and email sequences — all in a single view without tab switching.

• Pricing: $29–$149/user/month
• Best for: SDR teams, call-heavy sales, startups with outbound motions
• Rating: 4.3/5

Key difference from HubSpot: Close combines CRM and sales engagement into one product. The calling and email workflow is faster and more streamlined than HubSpot's, with power dialer and predictive dialer capabilities built in rather than bolted on. The trade-off is zero marketing automation and a more limited reporting suite.

8. Copper — Best for Google Workspace Teams

Copper (formerly ProsperWorks) is the CRM built specifically for Google Workspace. It lives inside Gmail and Google Calendar, automatically capturing emails, creating contacts, and logging activities without manual entry.

• Pricing: $23–$134/user/month
• Best for: Google Workspace-native teams, agencies, consulting firms
• Rating: 4.1/5

Key difference from HubSpot: Copper's Google Workspace integration is native at the architecture level, not just a sidebar plugin. Emails, contacts, and calendar events are captured automatically with zero data entry. For teams that live entirely in Google's ecosystem, Copper eliminates friction that HubSpot's Gmail integration still creates.

9. Insightly — Best for Combining CRM and Project Management

Insightly combines CRM functionality with built-in project management, making it ideal for businesses where post-sale delivery is as important as pre-sale pipeline management.

• Pricing: $29–$99/user/month
• Best for: Professional services firms, agencies, teams needing CRM + project delivery
• Rating: 4.0/5

Key difference from HubSpot: Insightly converts won deals into projects automatically, tracking deliverables, milestones, and tasks in the same system as your pipeline. HubSpot does not include project management — you would need a separate tool like Asana or Monday. For consulting firms and agencies, this is a meaningful workflow advantage.

10. Streak — Best for Solopreneurs in Gmail

Streak turns your Gmail inbox into a CRM. Pipeline stages, deal tracking, and contact management all happen inside Gmail without ever opening a separate app.

• Pricing: Free — $129/user/month
• Best for: Solopreneurs, freelancers, and very small teams that live in Gmail
• Rating: 3.9/5

Key difference from HubSpot: Streak has literally zero context switching — everything is inside Gmail. For a solo founder or freelancer managing 20–50 deals, this simplicity is powerful. The trade-off is that Streak's capabilities are limited compared to any standalone CRM; it works best for individuals, not teams.

Quick Comparison Table

Here is how the top HubSpot alternatives compare across the factors that matter most:

• Best overall value: Zoho CRM — enterprise features at SMB pricing
• Best for enterprise: Salesforce — unmatched customisation and scale
• Best for sales teams: Pipedrive — purpose-built pipeline management
• Best for high-volume calling: Close or Freshsales — built-in phone systems
• Best for Google Workspace: Copper — native Gmail integration
• Best for Microsoft: Dynamics 365 — native Office 365 integration
• Best budget option: Zoho CRM Free (3 users) or Freshsales Free

How to Choose the Right HubSpot Alternative

Start by identifying why HubSpot is not the right fit. Your reason for leaving determines which alternative is best:

1. Price is the issue? Look at Zoho CRM, Freshsales, or Pipedrive. All three offer strong feature sets at a fraction of HubSpot Professional pricing.
2. Need more customisation? Salesforce is the clear answer. No other CRM matches its customisation depth.
3. Sales-only team? Pipedrive or Close. Both are built exclusively for sales, without the marketing overhead.
4. Microsoft ecosystem? Dynamics 365 Sales. The integration depth with Outlook and Teams is unmatched.
5. Google ecosystem? Copper. Built for Google Workspace from the ground up.
6. Need CRM + projects? Monday CRM or Insightly. Both combine pipeline and project management.

For a broader decision framework that goes beyond specific products, our CRM strategy guide covers how to evaluate any CRM against your business needs. And if you are starting from scratch, check our list of the best free CRMs to test-drive options without commitment.

Frequently Asked Questions

What is the closest alternative to HubSpot?

Zoho CRM is the closest functional alternative — it offers a similar all-in-one approach with sales, marketing, and support in one platform, but at significantly lower pricing. If you specifically want to replicate HubSpot's inbound marketing capabilities, ActiveCampaign or Brevo (formerly Sendinblue) combined with a lighter CRM may be worth considering.

Can I migrate from HubSpot to another CRM without losing data?

Yes. HubSpot allows you to export all data — contacts, companies, deals, tickets, and activities — as CSV files. Most CRMs have import tools that accept CSV files with field mapping. The main complexity is recreating workflow automations and email templates, which do not export as easily. Budget 2–4 weeks for a clean migration from HubSpot to any major alternative.